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Research papers

Marketing research as a basis for the structuring of a sales and service organisation

This paper describes how a low-budget industrial marketing research programme was carried out and used in order to provide a basis for the structuring of a field sales organisation in a Norwegian company, NOREMA A/S, which is market leader in the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ragnar Carelius, Bjørnulv Mortensen
June 15, 1977
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Citation

Carelius and Mortensen (1977a, June 15). Marketing research as a basis for the structuring of a sales and service organisation. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-basis-for-the-structuring-of-a-sales-and-service-organisation


Case studies

Uses of research for decision making in the social-political sphere (German)

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere (German). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere-german-


Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany


Research papers

Survey research findings as a basis for court rulings concerning unfair competition

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Wilhelm Schwarzenauer
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Schwarzenauer, W. (1977a, June 15). Survey research findings as a basis for court rulings concerning unfair competition. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/survey-research-findings-as-a-basis-for-court-rulings-concerning-unfair-competition


Research papers

Survey research findings as a basis for court rulings concerning unfair competition (German)

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Wilhelm Schwarzenauer
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Schwarzenauer, W. (1977a, June 15). Survey research findings as a basis for court rulings concerning unfair competition (German). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/survey-research-findings-as-a-basis-for-court-rulings-concerning-unfair-competition-german-


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-report-on-a-census-survey-of-filling-stations-prepared-for-barnaby-tard-ltd


Research reports

Consumer research into fuel payments

This report describes the results of a national survey ofconsumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Consumer research into fuel payments. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments


Research reports

12 week follow-up to Odor Eater split foot research

Combe Inc. proposes to market on a national basis inthe UK the Odor Eaters gel insole. However, beforeinitiating further progress in terms of manufacturing,it was considered necessary to submit to consumerappraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). 12 week follow-up to Odor Eater split foot research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/12-week-follow-up-to-odor-eater-split-foot-research